As someone who stalks, I mean draws inspiration from, many celebrity hairstylists off Instagram and social media, Jen Atkin has been on my radar for quite a while. She has created stunning looks forChrissy Teigan, Lorde, Jennifer Lopez, and , of course, the Kardashian sisters. I've found her work so inspiring that when I heard she was launching her own product line I had to check it out.
The Ouai line, pronounced "way", is a perfect balance of cleansers, conditioners and practical finishing products. When the line was launched, I had to try the Volume Shampoo and Conditioner, as well as, the Texturizing Hair Spray. The Volume Shampoo and Conditioner are superb for color-treated, fine strands like mine. My hair and scalp felt cleansed, but not depleted of moisture like most volumizing shampoos can leave your hair. The Volume Conditioner is the perfect companion for the shampoo because it doesn't just detangle, it adds moisture. That may sound a little scary to those with baby fine hair, but that moisture softened the hair, without effecting the hair's style longevity, or making your hair go flat and greasy by lunch. The icing on the cake for me was the scent of these two products... I know, I normally opt for fragrance free products. But, this one might have stolen my heart . It's not just clean, but it's not quite a perfume scent... It smells like rich-girl hair. You know what I mean, it's effortless, captivating, and high-end. I've also been enjoying the Texturizing Hair Spray. This styling spray gives subtle, buildable texture that doesn't weight the hair down. It's the perfect product for creating wearable, undone hair.
I'm #Ouai happy that I was able to try these gems from Jen's new line. It's a nicely curated line that makes styling your own hair effortless, yet makes you feel glamorous. All I have to say is "Ouai to go, Jen!"